AFI Announces $3 Million Gift From AFI Trustee Emeritus Lawrence Herbert – American Film Institute

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AFI Announces $3 Million Gift From AFI Trustee Emeritus Lawrence Herbert

AFI announced today that it has received a $3 million gift from AFI Trustee Emeritus Lawrence Herbert, which will establish the Lawrence Herbert Alumni Center on the AFI Campus located in Los Angeles, CA, as well as a digital portal, AFI Backlot, to magnify the center’s global reach to AFI alumni. Herbert joined the AFI Board of Trustees in 1987 and served until 2017. Former chairman and CEO of Pantone, Inc., Herbert developed the revolutionary Pantone® Matching System®, the global standard for communication of color, and is often celebrated as one of the world’s visionary entrepreneurs.

“This gift will prove transformational for AFI alumni – and for the future of the art form,” said Bob Gazzale, President and CEO. “Mr. Herbert’s continued commitment to AFI will inspire the careers of America’s next generation of storytellers.”

The leadership gift from Herbert is part of AFI’s “Focus on the Future” campaign to ensure graduates of the Conservatory have every opportunity to continue their successes into the future. The center’s programs will provide career development resources for alumni, engage AFI’s powerful network of mentors to support alumni and champion the global accomplishments of the Conservatory’s alumni.

“Film is the universal language of our modern day,” said Lawrence Herbert. “And the AFI Conservatory is educating new and inspiring voices. At this time in history, it is my honor to create a place at AFI that will drive the future of this global connection between all of us who love a story well-told.”

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