Senior Staff – American Film Institute

Senior Staff

AFI leadership is comprised of a senior management team who work to fulfill AFI’s mission and guide the Institute into the future.

Bob Gazzale
President & CEO

Bob Gazzale was named AFI’s third president and CEO in November 2007. Gazzale joined the Institute in 1992 and has held various positions including Director, AFI National Programs in New York and Director, AFI Productions in Los Angeles. He has served as writer and producer of the AFI Life Achievement Award telecasts for fifteen years and was a principal in the team that created, produced and wrote the AFI’S 100 YEARS… series, which has driven millions of people back to the classics of American film. He also created the format for AFI AWARDS, the Institute’s annual almanac of excellence, as well as the popular “AFI Night at the Movies.”

A native Californian, Gazzale is a graduate of the University of Virginia, where he helped to launch the Virginia Festival of American Film in 1988. Gazzale served as Director of the festival until 1992, producing over 200 events with a focus on bringing together notables from academia and entertainment and honoring film icons like James Stewart, Gregory Peck and Charlton Heston.

The film historian and Emmy-winning producer lives in Los Angeles with his wife Mimi and children Nicholas and Ella.

Roschoune Franklin
Chief Resource Officer

Roschoune Franklin joined the American Film Institute in January of 2000 and held the positions of both Manager and Director of the Human Resources Department prior to assuming her current role as Chief Resource Officer. A leader in her field, she holds a Bachelor’s Degree in Criminal Justice from San Jose State University, a SPHR Certification through the Society of Human Resources Management, and a Human Resources Management Certification from Cornell University.

Outside of AFI, Franklin currently serves on the Regional Board of Directors for Sigma Gamma Rho Sorority, Incorporated, an international women’s leadership organization. In her downtime, she can be found spending time with her family or a good book.


Lang Fredrickson
Chief Financial Officer

Lang Fredrickson is the Chief Financial Officer at the American Film Institute (AFI) and a prominent leader in the financial sector, with 30 years of experience in finance and accounting. He joined AFI in 2015, and is responsible for all financial and treasury operations, including budgeting, financial reporting and analysis, endowment oversight, annual audit coordination and IRS and regulatory reporting. Additionally, he oversees AFI’s banking relationships, cash and debt management, investment of operating cash, reserve funds and endowments and financial risk. Since joining AFI, Fredrickson has created tools to improve the transparency and understanding of the Institute’s accounting and financial performance, enabling AFI to make more educated decisions on financial matters.

Previous to his work at AFI, Fredrickson served as Senior Vice President at Guthy-Renker, the Vice President of Finance for Belkin International and the Chief Financial Officer, North America at Vivendi Universal Games. Fredrickson started his career at the Walt Disney Company in a variety of corporate and regional finance positions in the United States, Europe and Asia-Pacific. He received a B.S. in Finance and B.S in Marketing from the Nazarian College of Business at California State University, Northridge. Fredrickson later earned his MBA in International Finance and Marketing from the University of Southern California’s Marshall School of Business.

Juli Goodwin
Chief Communications Officer

Juli Goodwin is the Chief Communications Officer at the American Film Institute, a post she has held since 2018. She is responsible for overseeing all strategic communications, marketing initiatives and media relations for AFI. Since joining the Institute, Goodwin has developed and fortified AFI’s brand image, position and messaging, while increasing AFI’s digital communication platforms. In honor of the AFI Conservatory’s 50th anniversary, Goodwin also spearheaded the strategic redesign and launch of AFI’s new website, which continues to expand the global presence of AFI’s innovative programs and diverse initiatives.

Goodwin previously held leadership positions at Warner Bros since 2000, first as Vice President of Domestic Publicity, then as Senior Vice President, before serving as Executive Vice President from 2011 to 2018. During her tenure, she executed comprehensive publicity campaigns on films such as WONDER WOMAN, MAD MAX: FURY ROAD, AMERICAN SNIPER, FANTASTIC BEASTS AND WHERE TO FIND THEM, GRAVITY, INCEPTION, THE DARK KNIGHT trilogy, MYSTIC RIVER and THE MATRIX. She also mounted successful Academy Award® campaigns, with Best Picture wins for ARGO and MILLION DOLLAR BABY, along with many more nominations including, mostly recently, Best Picture nominee DUNKIRK. Prior to Warner Bros, Goodwin served as Vice President of Publicity and Promotions at Fine Line Features. She received her B.A. in Psychology from Loyola Marymount University.

Susan Ruskin
Dean, AFI Conservatory & Executive Vice President

Susan Ruskin is Dean & Executive Vice President at the American Film Institute. Before coming to AFI, Ruskin served as Dean of the School of Filmmaking at University of North Carolina School of the Arts (UNCSA), where she brought a wealth of experience in engaging filmmakers and faculty in new storytelling technology. During her tenure, she founded a Media and Emerging Technology Lab; led the completion of a 30,000-square-foot New Media Building; and organized UNCSA’s first Future of Reality Summit to initiate cross-field discussion surrounding emerging technologies. Previously, she served as Chair of UNCSA’s Producing Faculty before becoming Interim Dean in 2012. Ruskin’s professional experience includes producing credits on such films as ANACONDA and HAUNTED HONEYMOON; as well as serving as President of Production at Middle Fork Pictures/Cinema Line and Gene Wilder’s Pal-Mel Productions, and as a Creative Executive at Lucasfilm Ltd. She holds a BA from New York University, and an MFA in Creative Writing and Writing for the Performing Arts from UC Riverside.