THE AMERICAN FILM INSTITUTE SOCIAL REACH EXPANDS WITH AFI MOVIE CLUB
Film Fans Flock to Online Program
Willem Dafoe Announces AFI Member Top Pick CASABLANCA Accompanied by Member Videos
FOR IMMEDIATE RELEASE, Los Angeles, CA, April 14, 2020 – The American Film Institute (AFI) announced today that its new program AFI Movie Club has expanded the organization’s social reach, uniting more film lovers than ever before. Since the launch on March 31, AFI has garnered over 2.5 million impressions on social media and visits to the AFI website have increased by 124% with users spending 72% more time on the AFI Movie Club page than other pages on the site.
Special guest Academy Award®-nominated actor Willem Dafoe announced today’s film, CASABLANCA, which is also an AFI Member Top Pick. The film has the distinction of being one of AFI’s most celebrated films across its lists and Bogart himself was named the #1 screen legend of all time on AFI’s 100 YEARS…100 STARS. To celebrate the film’s designation as an AFI Member Top Pick, members submitted short videos sharing why they love the film, and the videos will be posted across AFI’s social media channels.
“When AFI Movie Club was launched, our hope was to bring together movie lovers across the world, and we are honored that so many people have welcomed us into their homes,” said Bob Gazzale, President and CEO. “To our AFI members who have engaged with us and those future members who are just finding out about everything AFI has to offer, we thank you for supporting AFI and its mission to honor the art of the moving image.”
AFI Movie Club’s first selection was THE WIZARD OF OZ, announced by Steven Spielberg. Since the launch, the following special guests have introduced AFI Movie Club film titles: Halle Berry, Robert De Niro, Cynthia Erivo, Morgan Freeman, Taylor Hackford, Eva Longoria, Helen Mirren, Elisabeth Moss, Brad Pitt and Emma Roberts.
About the American Film Institute (AFI)
Established in 1967, the American Film Institute is the nation’s non-profit organization dedicated to educating and inspiring artists and audiences through initiatives that champion the past, present and future of the moving image. AFI’s pioneering programs include filmmaker training at the AFI Conservatory; year-round exhibition at the AFI Silver Theatre and Cultural Center and at AFI Festivals across the nation; workshops aimed at increasing diversity in the storytelling community; honoring today’s masters through the AFI Life Achievement Award and AFI AWARDS; and scholarly efforts such as the AFI Catalog of Feature Films that uphold film history for future generations. Read about all of these programs and more at AFI.com and follow us on social media
at Facebook.com/AmericanFilmInstitute, youtube.com/AFI, twitter.com/AmericanFilm and Instagram.com/AmericanFilmInstitute.
American Film Institute: Stacy Adamski, 323.856.7759, SAdamski@AFI.com