More ways to give – American Film Institute

More ways to give


Find out all the ways you can champion the art of the moving image both today and in the future. There are many planned giving options that can benefit you and AFI.


Many companies have a matching gift program for employees that will double or triple your impact – and some even match gifts made by retirees. Contact your HR department to find out if your employer participates. Please note that some companies do not match membership gifts for which benefits are received.


If you’re interested in making an in-kind donation such as equipment, computer hardware and software, books, artifacts and art, please contact us. Your inquiry will be directed to the appropriate area of the Institute to determine if your donation fits our current needs in support of our mission and programs.


You could make a gift of appreciated securities that costs you less than the benefit it gives AFI, and also avoid capital gains tax. The stock donated must have been held long-term (more than 12 months) for you to receive the greatest tax savings. To ensure proper handling, please notify us of your gift.


To learn more about the many ways to give, contact Peter Indall, Senior Manager, Individual Giving, at 323.856.7656 or at [email protected].



Wills and living trusts are the most popular and simplest way to arrange a legacy gift. To include AFI in your will, please use the following language:
“I, [name], of [city, state, ZIP], give, devise and bequeath to the American Film Institute [written amount or percentage of the estate or description of property] for its unrestricted use and purpose.”


Continue supporting our work even after your lifetime by naming AFI as a beneficiary of your donor advised fund, retirement plan, IRA, or life insurance policy. It is the most cost-effective gift you can make, saving other less-taxed assets for loved ones.

Retirement Assets

Retirement assets can be among the costliest assets to distribute to loved ones because they are subject to income taxes. Because AFI is tax-exempt, when you name us as a beneficiary of your retirement account, you bypass any income taxes.

Life Insurance

Naming AFI as a beneficiary of your insurance policies can provide a low-cost method of financial planning with a large impact to AFI.

Real Estate

If you own real estate that has appreciated in value, you may wish to leave a gift of real estate in your will to AFI to reduce your tax burden. You can make a gift of your residence, vacation home or farm to obtain a substantial tax deduction and, at the same time, retain the right for you and your spouse to live there during your lifetimes.


In the right circumstances, this plan can increase your income, reduce your taxes, unlock appreciated investments, rid you of investment worries and ultimately provide very important support. With a charitable remainder trust, you can receive income each year for the rest of your life from assets you give to the trust you create. Your income can be either variable or a fixed amount. The remaining balance passes to AFI at the termination of the trust.


Make a donation now while reducing the tax burden for your heirs in the future. You give assets to a trust that pays AFI an income for a specified number of years. The longer the length of time, the better the gift tax savings for you. When the term is up, the remaining trust assets go to your family or other beneficiaries you select.

This is an excellent way to transfer property to family members. This type of charitable lead trust (also called a non-grantor, or family lead trust) is especially appealing to AFI supporters who are financially comfortable enough that they can forgo investment income on some assets.


For questions or more information on how these gifts might work for you, please contact Kerry Toolan, Interim Chief Advancement Officer at 323.856.7677 or [email protected]

The American Film Institute is a 501(c)(3) nonprofit organization. Our federal tax identification number is 52-6072925.
American Film Institute
2021 North Western Avenue
Los Angeles, CA 90027