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AFM Partnership
Since the formation of their strategic partnership in 2004, the American Film Market (AFM) and AFI FEST presented by Audi have grown to become, together, the largest gathering of film professionals in North America. Organizers predict this year's turnout will easily top the 2006 attendance of more than 9,000 individuals from 70 countries representing all facets of the motion picture community. The shared events have experienced steady growth each year and organizers are anticipating a 5% increase for the 2007 Market.
AFI FEST also registered record numbers in 2006 with 522 filmmakers from 35 countries, 372 international press representatives and over 65,000 consumer attendees. AFI FEST is projecting further growth this year.
Producers and distributors from around the world have successfully integrated the Festival and Market. A major benefit of the partnership for AFM is the opportunity for a selection of AFM films to be programmed in the Festival, creating additional exposure and marketing platforms. AFI FEST filmmakers are building the Market into their strategies as well. Many have sales representation at AFM, while some are orienting themselves to the market for the first time.
Of the 91 narrative feature films and 20 feature documentaries that played at AFI FEST 2006, 56 films were represented in both the film festival and the film market. Twelve films sold or announced U.S. distribution deals during the festival with many other announcements in the weeks following the festival as well. In 2006 films securing territories, including US distribution in many cases included: VITUS, GRBAVICA, THE LIVES OF OTHERS, THE HOST, DANIKA, WHITE PALMS, YOUR LIFE IN 65 MINUTES, LIFE AFTER TOMORROW, DRAMA/MEX, TRIAD ELECTION, STEPHANIE DALEY, WRISTCUTTERS and SCREAMERS.
Download a complete Baseline Sales Activity Report from AFI FEST 2006
This association builds a bridge between cinema's artistic aspirations, as recognized by AFI FEST, and its commercial potential in the marketplace, broadening the possibilities for all participants. While the AFM and AFI FEST continue to be individually managed, their partnership adds value to both events for the vast domestic and international constituencies in attendance.
- AFM provides Market badges to all AFI FEST filmmakers, allowing them access to the entire Market, including AFM's lineup of conferences and seminars where they can meet and learn from prominent filmmakers, financiers, industry executives and talent.
- A brunch and workshop at AFM for AFI FEST filmmakers, where they learn to navigate and take advantage of opportunities at the Market.
- AFM offers a press conference center for AFI FEST filmmakers to showcase talent and make announcements regarding their films to the attending international media.
- A press conference center at AFM showcases AFI FEST films to attending international media.
- All AFM exhibiting companies receive a complimentary AFI FEST ProPass. See Exhibitor Benefits & Registration for more information.
- AFI FEST has created a Priority List program to provide the maximum number of benefits at AFI FEST to AFM exhibitors who desire to make the most of the AFI FEST/AFM partnership. Priority List members receive priority industry badges, reserved gala tickets, hotel rooms, entry into AFI FEST parties and free luxury transportation.
- Each AFM buying company is eligible for complimentary tickets to any regular festival screening at AFI FEST, depending on availability. See AFM Buyer Benefits for more information.
- All AFM Exhibitor and Buyer badge holders get unlimited access to AFI FEST's Cinema Lounge, which serves as the Festival's central hospitality area and meeting place. In addition, they can screen a selection of AFI FEST titles on DVD at the AFI FEST Video Library.
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