Charriol®, an international leading luxury brand, is the official sponsor for watches and jewelry of AFI FEST 2006 presented by Audi, and supports the Centerpiece Gala Presentation of Darren Aronofsky's THE FOUNTAIN.

The film stars Hugh Jackman, Rachel Weisz and Ellen Burstyn and screens November 11, 7:00 PM, at Grauman's Chinese Theater in Hollywood.

"In continuing with Charriol's North American marketing strategy of tying into Hollywood, sponsoring AFI FEST offers us an ideal opportunity for exposure with our target elite," says Ori Zemer, vice president of Charriol USA.

"We have experienced great success with past initiatives such as the Actor watch collection and featuring Emily Procter as our spokesperson, and look forward to working with this prestigious and respected institution for a continued presence in this high-profile market."

The Charriol collection can be found at the signature Charriol boutiques in La Jolla, Fashion Island and Atlanta, as well as Neiman Marcus, Saks Fifth Avenue, Bloomingdales and select independent fine jewelers worldwide. Charriol USA is a division of A'LOR International Ltd.