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Farmers Insurance
by JARED FELDSCHREIBER, Contributing Writer
 Farmers Insurance is a prominent
sponsor of AFI with its
emphasis on cultural diversity.
"We are proud to be a
part of the film festival," says
the company's Vice President
of Diversity and Emerging Markets Luisa Acosta-Franco.
Farmers Insurance has been a part of diverse festivals, including
the Latino Film Festival, which ran October 7-14.
Farmers Insurance's spokesman, Edward James Olmos
has been the company's spokesman since 2006 and feels
strongly with the company for its involvement with
community, according to Ms. Acosta-Franco. Farmers
Insurance also holds a nationwide student competition
involving photography of Latino life for cash scholarships
worth up to $1000.
Farmers Insurance involvement with AFI as a leading
sponsor is meaningful as the festival represents diversity
in the arts. Insurance companies are there to help people,
Acosta-Franco says, as Farmers Insurance focuses on "the
importance of home, life and auto to protect you." The
need to serve the community is why Acosta-Franco feels
so happy to be a part of AFI.
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