AFI Catalog of Feature Films
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It
Director: Clarence Badger (Dir)
Release Date:   19 Feb 1927
Premiere Information:   New York opening: 5 Feb 1927
Duration (in feet):   6,452
Duration (in reels):   7
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Cast:   Clara Bow (Betty Lou)  
    Antonio Moreno (Cyrus Waltham)  
    William Austin (Monty)  
    Jacqueline Gadsdon (Adela Van Norman)  
    Gary Cooper (Newspaper reporter)  
    Julia Swayne Gordon (Mrs. Van Norman)  
    Priscilla Bonner (Molly)  
    Eleanor Lawson (First welfare worker)  
    Rose Tapley (Second welfare worker)  
    Elinor Glyn    

Summary: Betty Lou and her friends at Waltham Department Store, after discussing Elinor Glyn's story, "It" , decide that their boss, Cyrus Waltham, has IT. That evening Betty encounters Waltham and his friend, Monty; Monty asks her to dinner, and she chooses the Ritz. He tries to direct her to a secluded table, but she insists on fascinating Cyrus and accomplishes her purpose. When the authorities threaten to take away Molly's baby, Betty claims the child as hers and proves that she can support it. Misunderstanding, Monty tells Waltham of Betty's deceitfulness, and as a result Cyrus snubs her. Betty appears unexpectedly at Cyrus' yachting party and laughs in his face when he proposes to her. The yacht collides with another boat, and Adela, Cyrus' society fiancĂ©e, is thrown overboard. Betty swims to rescue her; Cyrus follows and they make up their differences. 

Production Company: Famous Players-Lasky Corp.  
Distribution Company: Paramount Pictures Corp.  
Director: Clarence Badger (Dir)
  Josef von Sternberg (Addl dir)
  Vernon Keays (Asst dir)
Producer: Adolph Zukor (Pres)
  Jesse L. Lasky (Pres)
  B. P. Schulberg (Assoc prod)
Writer: Hope Loring (Scen)
  Louis D. Lighton (Scen)
  Elinor Glyn (Adpt)
  George Marion Jr. (Titles)
Photography: H. Kinley Martin (Dir of photog)
Film Editor: E. Lloyd Sheldon (Ed in chief)
Country: United States
Language: English

Music:
Songs:
Source Text: Inspired by the novel "It" by Elinor Glyn (New York, 1927).
Authors: Elinor Glyn

Copyright Claimant Copyright Date Copyright Number
Famous Players-Lasky Corp. 19/2/1927 dd/mm/yyyy LP23686

Physical Properties: Si:
  b&w:

 
Genre: Comedy-drama
 
Subjects (Major): Children
  Department stores
  Flirts
  New York City
  Salesclerks

Note: Clarence Badger became ill during filming, and Josef von Sternberg directed some scenes during his absence. Although not the debut film of actress Clara Bow, in the wake the film's success, she became one of the biggest stars of the late silent era. 

Bibliographic Sources:   Date   Page
Film Daily   13 Feb 1927   p. 8.
MPW   12 Feb 1927   p. 513.
Photoplay   Mar 1927   p. 54.
New York Times   13 Feb 1927   p. 7.
Variety   9 Feb 1927   p. 14.

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The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.
 
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