AFI Catalog of Feature Films
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Fashions of 1934
Alternate Title: Fashion Follies of 1934
Director: William Dieterle (Dir)
Release Date:   14 Feb 1934
Duration (in mins):   78 or 80
Duration (in reels):   9
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Cast:   William Powell (Sherwood Nash)  
    Bette Davis (Lynn [Mason])  
    Frank McHugh (Snap)  
    Hugh Herbert (Joe Ward)  
    Verree Teasdale ([Grand] Duchess [Alix], [also known as Mabel])  
    Reginald Owen ([Oscar] Baroque)  
    Henry O'Neill (Duryea)  
    Phillip Reed (Jimmy)  
    Gordon Westcott (Harry)  
    Dorothy Burgess (Glenda)  
    Etienne Girardot (Glass)  
    William Burress (Feldman)  
    Nella Walker (Mrs. Van Tyle)  
    Spencer Charters (Telephone man)  
    George Humbert (Caponelli)  
    Frank Darien (Jules)  
    Harry Beresford (Bookseller)  
    Hobart Cavanaugh (M. Sautier)  
    Helen Freeman (Mme. Margot)  
    Eric Wilton (Butler)  
    Arthur Treacher (Butler)  
    Eula Guy (Cook)  
    Georges Renavent    
    Adrian Rosley (Book store owner)  
    Jean Perry (First Frenchman)  
    Charles Fallon (Second Frenchman)  
    Armand Kaliz (Manager of cafe)  
    Andre Cheron (Frenchman)  
    Albert Conti (Savarin)  
    Jane Darwell (Dowager)  
    Maybelle Palmer    
    Renee Whitney    
    Laura Treadwell    
    Juliet Ware    

Summary: Just as Sherwood Nash's New York investment business goes broke, he meets dress designer Lynn Mason. Her drawings give him the idea for a new racket, and soon he, Lynn and his partner Snap are in business providing dress shops with cheap copies of exclusive Paris designs. When the owners of the more expensive shops discover his scam, Sherwood suggests that they send him to Paris to make copies of the European designs for them. Secretly, each owner agrees and Sherwood and his partners are in business. The designs are closely guarded, however, and Lynn does not succeed in copying any of them until they learn by accident that Oscar Baroque, one of the top couturiers, gets his ideas from old costume books. Lynn invents her own designs in the same way, and she and Sherwood sign each drawing with the name of a big designer, selling them to their contented New York customers. Sherwood expands his goals when he meets Joe Ward, an ostrich feather salesman with a surplus he can't sell. He recognizes Baroque's companion, the Grand Duchess Alix, as Mabel, a friend of his from Hoboken, New Jersey. Threatening to tell Baroque the truth about her background, Sherwood suggests that she convince Baroque to back and design the costumes of a musical revue in which she will star. Baroque buys Ward's entire supply of ostrich feathers, starting a rage for the product. Lynn is sure that it is just a matter of time until the police catch up with Sherwood. Although she has fallen in love with him, she is so tired of his schemes that she considers leaving him for the piano player, Jimmy, who is in love with her. Not content with his success, Sherwood announces the opening of Maison Elegance, a new fashion house that will compete with Baroque. Lynn's designs are a great success until Baroque discovers the forged sketches that Sherwood is selling in New York. The police arrest Sherwood, and Lynn agrees to leave with Jimmy. Sherwood begs the police for an afternoon to straighten everything out. He attends Alix's wedding to Baroque, where he threatens to tell the world the truth about her unless Baroque withdraws the charges. Then he sells Maison Elegance to Baroque and stops Lynn just before she leaves, asking her to come to America with him and promising never to get involved in another scheme. 

Production Company: First National Pictures, Inc. (Warner Bros. Pictures, Inc.)
Distribution Company: First National Pictures, Inc.  
  The Vitaphone Corp.  
Director: William Dieterle (Dir)
  Stanley Logan (Dial dir)
Writer: F. Hugh Herbert (Scr)
  Carl Erickson (Scr)
  Harry Collins (Story)
  Warren Duff (Story)
  Gene Markey (Adpt)
  Kathryn Scola (Adpt)
Photography: William Rees (Photog)
Art Direction: Jack Okey (Art dir)
  Willy Pogany (Art dir)
Film Editor: Jack Killifer (Film ed)
Music: Leo F. Forbstein (Vitaphone Orch cond)
Dance: Busby Berkeley (Numbers created and dir)
Country: United States

Songs: "Spin a Little Web of Dreams" and "Broken Melody," music and lyrics by Sammy Fain and Irving Kahal.
Composer: Sammy Fain
  Irving Kahal

Copyright Claimant Copyright Date Copyright Number
First National Pictures, Inc. 10/4/1934 dd/mm/yyyy LP4609

Physical Properties: Sd:
  b&w:

 
Genre: Comedy-drama
Sub-Genre: with songs
 
Subjects (Major): Confidence men
  Courts and courtiers
  Fraud
  Impersonation and imposture
 
Subjects (Minor): Bankruptcy
  Blackmail
  Composers
  Fashion shows
  Feathers
  Forgers and forgery
  Investors
  Models
  Musical revues
  New York City
  Paris (France)
  Police
  Theatrical backers
  Weddings

Note: According to AMPAS files, the film's working title was King of Fashion , it was also entitled Fashion Follies of 1934 . The video print was titled simply Fashions , but this may have been a special title for television. A DV news item stated that the Screen Writers' Guild had been asked to take action against Warner Bros. for listing writers Gene Markey and Katherine Scola on the preview copy of the film, and later announcing that Scola and Markey had nothing to do with the film. Modern sources credit Perc Westmore with makeup. 

Bibliographic Sources:   Date   Page
Daily Variety   6 Jan 34   p. 2.
Daily Variety   7 Feb 34   p. 2.
Film Daily   9 Jan 34   p. 7.
Hollywood Reporter   29 Dec 33   p. 3.
Motion Picture Daily   6 Jan 34   p. 4.
Motion Picture Herald   13 Jan 34   p. 38.
New York Times   20 Jan 34   p. 12.
Variety   23 Jan 34   p. 13.

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The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.
 
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