Beautiful, blonde soda jerker Cassie Barnes tires of small-town life and goes with her friend Dot to New York City, where she hopes to find an exciting, prosperous future. Cassie quickly discovers that men in New York are just as single-minded as those back home, and she is fired from a string of soda fountain jobs when she objects to the unwanted attentions of her employers. As she is about to be cheated of her wages by her latest romantic-minded boss, Cassie is aided by the drunken but gallant Jerry Dexter, who gives her a ride home. Cassie then renews her friendship with Gladys Kane, with whom she was friends as a child. Gladys, a model at Andre's fashionable dress shop, gets a job there for Cassie and reveals to her that she is being kept by a married banker named Arthur Phelps. Although Gladys really loves Phelps, Cassie doubts his sincerity when he makes a pass at her at the time of their first meeting. Cassie's own romance with Jerry appears to be going smoothly, but, unknown to her, he is married. Jerry has not lived with his wife for some time and pleads with her to give him a divorce, but she refuses. Curious to see her rival, Mrs. Dexter goes to Andre's and has Cassie model some dresses for her. Jerry arrives unexpectedly, and in his presence, Mrs. Dexter reveals her identity to Cassie, who is heartbroken and refuses to listen to Jerry's explanations. Gladys, who is going away on a special assignment for Andre, offers Cassie the use of her apartment and warns her to stay away from married men. Cassie asks Dot not to tell Jerry where she is staying, but Dot, who has fallen in love with Jerry's chauffeur, is easily cajoled into revealing Cassie's whereabouts, especially when Jerry states that his wife has agreed to a divorce. Dot calls Cassie with the news, and as the overjoyed Cassie is preparing for Jerry's visit, Phelps enters the apartment. He refuses to leave despite Cassie's pleas and is attempting to force himself on her when Jerry arrives. Jerry misinterprets the situation and leaves before Cassie can explain. Jerry refuses to see Cassie later, and she returns to her own apartment. Gladys returns home and summons Cassie, whom she tells that Phelps has deserted her to return to his wife. The distraught Gladys again warns Cassie to steer clear of married men, then dies from the poison she has taken. Cassie, disillusioned with life in the big city, returns home, where Jerry finds her some time later. A happy reunion then occurs as he tells her that he will soon be free to marry her.