| Initiator |
Bravo |
| Completion |
2007 |
| Description |
DVR’s ushered in a new way of viewing television that left advertisers and the networks that benefit from ad revenue indefensible against the device. Working with Bravo’s “Top Chef” series, the AFI Digital Content Lab mentor team focused on solving this issue within the fast forwarding experience with a viable, consumer-friendly use of incentive programs and consumer generated viral marketing. Viewers can earn “Bravo Points” by watching commercials, participating in product-focused interactive activities, and sharing their experience with like-minded friends and viewers – all via their DVR. Points are redeemable for a vast array of prizes related to the series and products offered in the advertisements. |
| Mentors |
Bravo: Lisa Hsia, Gayle Maltz Meyer, Francine Ricchi, Akhil Savani, Jon Dakss; NBC Universal: Alex Morrison; Code and Theory: Brandon Ralph, Dan Gardner, Jeremy Landis; Cisco: Ben Hollin, Phil Jacobs; Ensequence: Aimee Viles, George Peden; Mandalan Media: James Brennan; Panache: Howard Chiao; Ogilvy Interactive: Benjamin Ezrick; Rubin Postaer and Associates: Brenna Hajek; Vivendi Games Mobile: Vivian Lee; BlackArrow: Bill Niemeyer; New Amsterdam Media: Vaughn Morrison, Seth Shapiro. |
| Platform |
DVR |
|
|
|
|
| Direct Link |
|
©2007 American Film Institute. All rights reserved.