QUEER EYE FOR THE STRAIGHT GUY (Bravo)
Sean Redlitz, Stephen Andrade, Michael Brown

Primary Platform: Windows Media Center and Wireless

Production Goal: Bravo's enhanced QUEER EYE FOR THE STRAIGHT GUY experience features the personalities of the five stars and useful extensions of the advice they give, with the attitude and humor that has made the series so popular. Prior to airing, viewers can use their cell phones to set the Media Center hard drive to record the show. During the show, a simple marking system allows viewers to pinpoint products, ads and techniques to save and utilize at their convenience. The tips and products are also available in a companion mobile application, for "make better" advice on the run.

This application utilizes the Windows XP Media Center PC platform to present dynamic, flash-enabled broadband content. The mobile application is J2ME-based and will run on the Nokia 6600, Sony Ericsson P900, K700, Z500, as well as PalmOne's latest Tungsten and Treo Phone/PDA devices, and Motorola's V600 series.

PRODUCTION TEAM
DESIGN/ DEVELOPMENT
Schematic:
Dale Herigstad, Richard Titus, Patrick Kearney, Kate Wojogbe, Jonathan Blaugrund, Matthew Rechs, Ken Locker, Jeannine Chanin, Carol Soh, Andy Walraven, Michael Titus

DEVELOPMENT
Mobile Media Company:
Reagan Ramsey, Arjun Metre, Torgeir Hofsli

LINE PRODUCER
Karen Lennon, Beyond Z

OTHER MENTORS
Windows Media Center: Andrew Adamyk, John Canning, Charlie Owen
Sun Microsystems: Srikanth Raju, Matt Thompson, Reginald Hutcherson, Casey Chan

AFI-CPB Fellowship Recipient
Marion Rice, Oregon Public Broadcasting

AFIeTV
Marcia Zellers
Erin Flood

Contact AFI Digital Content Lab at (323)-856-7886 or digitalcontent@AFI.com