HIJACK (MTV Networks)
Daniel Campbell, James Colbourne, Alec Hendry, Leon Wilson, Bob Crawford, David Cohn

Primary Platform: Set-Top Box for Cable and Satellite

Production Goal: MTV HIJACK is a captivating programming concept that puts control in the hands of MTV's irreverent viewers, and proposes an opportunity for an entirely new digital channel. Presented with highly stylized HIJACK packaging, promos and integrated interactive messages, HIJACK offers a series of mini-games running over music video programming on a 24/7 basis. Weekly HIJACK culminates with a one-hour HIJACK show that pulls competitive highlights together in the weekly "Game Zone," and lets players compete against each other for prizes.

NDS has begun writing the application for two platforms simultaneously: NDS' MediaHighway(tm) middleware and PowerTV.

PRODUCTION TEAM
DESIGN
Tractor:
Steve Huber, Dave Dieter

DEVELOPMENT
NDS Americas, Inc.: Peter Praest, Brady Kramer, Jennifer Nguyen, Brian Chamberlin

LINE PRODUCER
Mark Jensen, Cox Communications

OTHER MENTORS
Jin Kang
Annie Valva
Brian Seth Hurst

AFI-CPB Fellowship Recipient
Kristin Lovejoy, WNET

AFIeTV
Marcia Zellers
Erin Flood

Contact AFI Digital Content Lab at (323)-856-7886 or digitalcontent@AFI.com