LIVING FOR THE WEEKEND (Scripps Networks)
Channing Dawson, Kent Takano, Scott Brun, Kim Reeves

Primary Platform: MSN Video for Broadband

Production Goal: Scripps Networks' LIVING FOR THE WEEKEND is composed of hosted wraps, stand-alone segments, sponsored interstitials and a special interactive, short-form lifestyle feature for an emerging "broadband primetime" viewing audience. The content in this prototype is co-branded with CoverGirl, and includes eight, two-minute segments like Molly Beeson's 2 MINUTES OF STYLE, Kathy Smith's SECRETS TO HEALTHY LIVING and Sebastian Siegel's 21ST CENTURY MAN. The show can be viewed in its linear form, or deconstructed for on-demand viewing of selected segments.

Scripps Networks' LIVING FOR THE WEEKEND is set to air exclusively on MSN Video Service as a video platform and soon via IPTV. This application uses Windows Media Player and the MSN Video Service, and its metapane and accompanying dynamic advertising facility.

PRODUCTION TEAM
DESIGN/ DEVELOPMENT
Zetools, Inc.:
David Jensen, Richard Cardran, Robert Flynn, Ludgar Krane, Mike Petrusis

DESIGN
ANIMAX:
Michael Bellavia, Tim Jones

LINE PRODUCER
David Jensen, Zetools, Inc.

OTHER MENTORS
Mediavest: Adam Gerber, Brent Poer
MSN Video: Andy Beers, Reed Price, Christine Cox, Niko Chauls Microsoft TV: Amy Iorio
Baseline Studio Systems: Rafi Gordon, Alex Amin, Kevin Wyatt

AFI-CPB Fellowship Recipient
Tina Hauser, Wisconsin
Public Television

AFIeTV
Marcia Zellers
Erin Flood

Contact AFI Digital Content Lab at (323)-856-7886 or digitalcontent@AFI.com