TURNER CLASSIC MOVIES

Turner Broadcasting System - Turner Classic Movies, Richard Steiner

Prototype Technologies: Scientific Atlanta Explorer 3100; Verizon Wireless, Motorola T720

The TCM Mogul Game rewards the network's most loyal fans with new incentives for tune-in. Players of this set-top box-based fantasy game imagine themselves as film studio heads. They start out at "Studio Central," where they purchase film contracts for the stars of classic Hollywood films, effectively betting on the stars' success. The "Box Office" profits increase as larger audiences watch their favorites and boost their movies' ratings. Players can promote their movies, just as a movie studio would in reality. This connected, multi-player game rewards the wealthiest players with prizes and a high place on the TV leader-board.

This team has developed innovative tools to enrich game play. Each player can customize their own "Studio Central" to track their stars, view the TCM "Schedule", and keep tabs on the "Box Office" as well as top competitors on the "Leader Board." Special features include the "Billboard" for players eager for a competitive edge. The "Stars" function gives in-depth data on the stars and their upcoming films on TCM, and enables viewers to purchase contracts. "Extra Extra" features trivia - an additional way to earn "cash." Players can also beat the clock in a skillful round of cell phone trivia, or use their mobile device to track real-time box office results. At the end of each season the wealthiest player will be crowned the TCM Mogul.

Credits: AFI: Turner Classic Movies: NDS Americas, Inc.: Schematic: Georgia Institute of Technology: KARGO: BearingPoint: ZEEK Interactive: Encoded Records