SESAME STREET

PBS & Noggin - Sesame Workshop, Jason Milligan

Prototype Technology: DVD

Sesame Workshop has created a new kind of disk-based interactive television to bring entertaining and educational content to preschoolers on the largest deployed set-top box, the DVD. Just as in a traditional episode of SESAME STREET, this DVD utilizes a pastiche of media styles. A color-coded remote control guides preschool children through enhanced video and animations and gives them a way to play along. As they play, children are engaged by direct and personal responses that are, in true SESAME fashion, educational and fun.

Sesame Workshop's goal is to effectively reach as many kids as possible. Young audiences can disassemble the show experience and play along at will, creating their own non-linear format that, in this prototype, includes a new Cookie Monster "Letter of the Day," as well as Count's "Number of the Day" and Rosita's "Spanish Word of the Day." Kids have some control over what they see and do, and children's developmental needs are addressed not only through the program's curricular content, but also by the show's response to their input.

Credits: AFI: Sesame Workshop: Cylo: Microsoft: Animation Dynamics: Pier 3 Entertainment