
CNN HEADLINE NEWS - Turner Broadcasting System Inc.- Kevin Cohen
Production Team: Turner Broadcasting System Inc., Beyond Z, Liberate Technologies, KPMG Consulting, Mixed Signals, Autonomy and Georgia Tech.
CNN HEADLINE NEWS is a 24-hour news network that reaches more than 80
million U.S. households and 600,000 hotel rooms. The network re-launched on
August 6, 2001with a dynamic, new on-air look. CNN HEADLINE NEWS delivers
fast-paced, lively news in a unique format. It is designed especially for
viewers who want relevant and comprehensive news in a way that suits the
urgency of their schedules. In short, "real news, real fast."
Turner Broadcasting worked in partnership with Beyond Z, Liberate, Technologies KPMG
Consulting, Autonomy, Caroline Beck of Mixed Signals and Dr. Janet Murray
and Eli Wendkos of the Georgia Institute of Technology to develop an
interactive application that would appeal to the networks' "Time Warrior"
audience. Through enhanced TV, users can select news headlines/summaries,
weather forecasts, sports scores, stock indices and individual stock
updates. Through careful design, the eTV application maintains the feel of
the network's unique lower-third information overlay.
The team focused on creating a thorough, scalable plan to adapt the base prototype to successively more advanced boxes, expanding the user options to personalization and video on demand.