THE BEST OF…

The Food Network - Homerun Entertainment, Barry Gribbon

Prototype Technologies: OpenTV EnhancedTV and Virtual Channel; Verizon Wireless, Motorola T720

THE BEST OF ENHANCED adds personalized context to the compelling stories and interesting characters that already engage prime time viewers in over 73 million homes via this top-rated show. A suite of geographical references, travel recommendations, full recipes, chef specials, and wine tips all provide additional "take-away" information to the show's dedicated viewership. Once the fast paced show is complete, a post-show experience enables audiences to absorb the content at their own pace and access segments saved during the show.

Food and adventure lovers can savor the experience of the current show in the post-show experience with personalized content that further describes the North American eateries, hotels and travel destinations that were tagged as "My Favorites" during the enhanced broadcast. The virtual channel features browsing capabilities promoting upcoming shows, last week's archive, and similar episodes. Adventurers use their mobile device to pull text and pictures, a neighborhood map, a familiar sign, recall the chef's special, or see a photo of the chef from their favorite segments. Special features presented as sponsored content will fully integrate advertising into this experience.

Credits: AFI: Homerun Entertainment: OpenTV: Trapeze: Encoded Records: Genex: Schematic: KARGO: Brainstorm Communications: Convergous: Just A Girl Productions