Washington Redskins GAME DAY - FOX 5 (WTTG), Washington, DC, Southern Maryland, Northern Virginia SPORTS Rod Nenner, Vice President, Sales & Marketing The Washington Redskins The Washington Redskins are the #1 Sports/Entertainment franchise in the Mid-Atlantic with over 2.4 million loyal fans. The Washington Redskins' GAME DAY show airs on FOX 5 (WTTG) every Sunday during the football season (17 weeks). By virtue of a parallel design effort, Enhanced Redskins GAME DAY offers viewers the ability to select between two distinct user interfaces. This solution allows two distinct users groups customized content offered in an appropriate user interface. This prototype presents two interchangeable interfaces targeting their two top fan groups. One interface that targets the "fanatic sports fans" and a second designed for just for "kids". While watching the show, Redskins' fans can participate in online quizzes, polls, request detailed statistics, background information, and receive game-day updates; including timely injury and weather reports. Built to run on Scientific Atlanta set-top boxes, this is a replicable, scaleable and modular interactive TV application. It is simple to use, easy to update and gives control of content and look and feel to it's biggest fan base; fanatical fans & kids. Enhanced Redskins GAME DAY demonstrates how an application can be created to fit the needs of one team, but in reality, with minor programming changes, could by utilized by the 31 other NFL teams. The lessons learned here also translate to other professional sports and all local shows that are common across the country (local news, local government, local interest, etc.).

PRODUCTION TEAM The Washington Redskins Rod Nenner PeopleSpace Inc. Jack Smith Dan Foegelle itaas, Inc. Vibha Rustagi Jaspal Bhasin Cricket Moon Media John Geilfuss Geoffrey Nelson Brilliant Media Steven Nelson Microsoft TV Amy Iorio AFIeTV Marcia Zellers Erin Flood Amy Knobler

 

INDEPENDENT LENS - PBS SPORTS Lois Vossen, ITVS ITVS enriches the anthology series, INDEPENDENT LENS, with a vision piece that showcases how viewer interest in a single episode can drive and direct interest in the series as a whole. By focusing on the filmmakers themselves and by offering behind the scenes insights into the independent filmmaking process, enhanced INDEPENDENT LENS elevated each episode to a level of broader filmmaking in relevance. Integrating the successful online Q&A library, an ITVS branded virtual channel takes the content one step closer to their audience featuring Video On Demand to extend discourse. Clips from interviews of the various filmmakers are listed by film titles, accompanied by director's name and year of film release. The content is also arranged by single topics from the Q&A responses exploring, for example, reasons for producing independently and suggestions of great influences in film. This application is not only a resource for independent filmmaking and a program guide for the series, it takes the community behind the scenes into a single screen environment.

PRODUCTION TEAM ITVS Lois Vossen Patrick Wickham Mary Ann Thyken Sally Jo Fifer Sudden Industries Robert Holmes Ensequence Aimee Viles David Ransier ANIMAX Michael Bellavia Tim Jones USC Cinema-TV Interactive Media Program Tracy Fullerton Susana Ruiz LeTo Entertainment Steve Tobenkin Microsoft TV Lauren Karpo AFIeTV Marcia Zellers Erin Flood Amy Knobler

 

KCET/KQED On-air Fundraising - PBS DOCUMENTARY SPECIAL/ PLEDGE Bud Gundy, Executive Producer, KQED Jackie Kain, VP, New Media, KCET KCET and KQED are exploring new paradigms for program-based fundraising for public broadcasting. Working within the framework of the PBS National Program Service, these two stations are leveraging the power of choice to increase the effectiveness of pledge drives and strengthen their relationship with current and younger PBS audiences. KQED's enhanced TV application rewards digital, interactive viewers by offering an alternative to the pledge break programming. Audiences may pledge and by doing so, unlock interactive alternatives to the program break. Member benefits include discounts on premiums, quality video-on-demand content, show related trivia or pong that can be played right over the broadcast stream. Viewers may also use their member numbers to access a clock that will count down to the approximate close of the pledge break. KCET is exploring a new model of on-air fundraising, outside of the traditional pledge drive, inviting the viewer to support the station without the interruption of pledge breaks. The ITV prototype offers multiple ways to engage with a program -- from making a donation to shopping for a DVD to learning lots more about the show, related events around town and special member activities. The emphasis of this application is both on ease in giving and on expanded program content. This model is designed for use across the PBS schedule. These applications have been built to run within Vidiom's OCAP (Open Cable Application Platform) simulator tool. This development tool provides a shell and graphical user interface for OCAP supported set-top boxes.

PRODUCTION TEAM KCET Jackie Kain Renee Williams Philip Dunn Bohdan Zachary KQED Bud Gundy Don Derheim Kurt Mendelsohn Tractor Steve Huber David Dieter Vidiom Systems Jeff Bonin Rob Marreel Dave Polensek Hiroyo Morimura Suzanne Stefanac Concrete Pictures Jeff Boortz Microsoft TV Andrew Adamyk Metro Encoding Michele McKinley Bill Caulfield CPB Ginny Rice AFI New Media Ventures Nick DeMartino AFIeTV Marcia Zellers Erin Flood Amy Knobler

 

KIM POSSIBLE - Disney Channel VARIETY SHOW/CHILDREN'S ANIMATION COMEDY/ACTION David J. Watson, Executive Director, New Media, Worldwide Brand Strategy Group Disney Channel creates an enhanced SVOD offering that spans multiple programs with an interactive trading card game. For this prototype, an original 11 minute-episode of KIM POSSIBLE is embedded with digital trading cards representing the characters within the stories. Young viewers can play the shows over and over to collect all of the cards. In addition to it's function as a gateway to launch the enhanced episodes, the Disney Channel portal page serves as a home base for the trading card collection pages and multi-player trading application. Disney Channel's goals for a target platform are to reach as many people as possible using today's technology and without sacrificing the user experience. This prototype runs on the Scientific-Atlanta Explorer STB which is available in over 8 million US homes today, and supports many features normally associated with high-end STBs, including photo quality graphics, animation and sound effects. The application was written to the STB's native operating system, PowerTV, eliminating the need for third party middleware.

PRODUCTION TEAM ABC Cable Networks David Watson Stephan Fopeano David Wallington Katharine Linke Miriam Ogawa Autonomy Mike Der John Ghadimi Wendy Coquilla Ronnie Williams Ariel McNichols NDS Ian Tapp Brian Chamberlin The Opportunity Management Company Brian Seth Hurst Fraunhofer Institut Medienkommunication Ulrich Nuetten Thomas Tikwinski GermanyCentral Inc. Tonio Palmer Tanja Linssen Starz Encore Group Rebecca R. Lim AFIeTV Marcia Zellers Erin Flood Amy Knobler

 

IMX (INTERACTIVE MUSIC EXCHANGE) - FUSE Networks MUSIC VIDEO/ GAME SHOW Mike Goldstein, Vice President, Interactive Programming, FUSE Networks FUSE Networks is a music channel that that gives viewers "a voice and a choice" in the music they watch. IMX (INTERACTIVE MUSIC EXCHANGE) is a live video show with integrated online capabilities that lets viewers buy and sell artist "stocks" in a simulated stock exchange environment in exchange for prizes. Now fans can port the same capability from online to their TV, along with games and win bonus "X Bucks". By participating in activities synched to the live show, enhanced TV players can gain a first mover advantage on the market. Uniting the media platforms that are at the center of their core audience's communication and entertainment, FUSE enables some of the voting and quiz concepts for a test on wireless phones--also in synch with the broadcast (AT&T, Cingular and T Mobile). The enhanced tv application was written to the native operating system, PowerTV, on the Scientific-Atlanta Explorer STB. There's even more after the live show on the IMX virtual channel offering Video On Demand and voting extras. Combined, these alternatives enable FUSE to excel at hearing what their audience has to say and delivering the music they want, when and where they want it.

PRODUCTION TEAM FUSE Networks Michael Scogin Eric Feldman Conrad Doucette Mike Rinzel Wayne Vollweiler Laurie Ulster Graham Johnson Mike Goldstein Hollywood Stock Exchange Alex Costakis Michael Semegran TAG Anne White Scott Tobin Jim Kealy NDS Brian Chamberlin Tom Jackson ICTV Peter Schultz Mark Johnson Telenor Reagan Ramsey Kine Lunde Game Show Network Scott Peyton Comcast Media Center Mary Roth AFIeTV Marcia Zellers Erin Flood Amy Knobler

 

BLOOMBERG TELEVISION FINANCIAL NEWS Rose Karpel, Bloomberg Television BLOOMBERG TELEVISION viewers are early adopters of technology; they favor a progressive viewing experience that's on the cutting edge. Bloomberg unites business and financial information with Microsoft TV Foundation Edition to allow viewers to watch BLOOMBERG TELEVISION programming in real time while customizing information on the data screen interface and accessing video on demand clips. From the BLOOMBERG enhanced channel, viewers can select two indices to appear in their customized index box, and two exchanges to appear in a customized stock ticker, monitoring current price, price changes and percent changes. Headline preferences can also be set to display Worldwide Financial News, General News, Bond News and Economy News. Viewers can link to a virtual channel that serves selected Video On Demand clips covering a vast number of financial topics, including 401(k)s, taxes, mutual funds, small business, and IRAs. BLOOMBERG Interactive Television will rotate the On Demand titles to continuously give viewers the power to control their financial future. This application was developed to run on a Motorola STB with Microsoft TV Foundation Edition.

PRODUCTION TEAM BLOOMBERG Rose Karpel Cara Familet Stephen Jacobs Sean Cusack ZETOOLS, Inc. David Jensen Richard Cardran Mike Petrusis Stefka Hristova Ludger Krane Mark Kelly Miguel DeAnda Microsoft TV Tom Cohen Steve Wilkes AFIeTV Marcia Zellers Erin Flood Amy Knobler

 

CELEBRITY MOLE II - ABC Television Network REALITY Rick Mandler, VP, GM, Enhanced TV, ABC Television Network ABC Enhanced TV's CELEBRITY MOLE II presents a series of challenges and competitions synched to the show where players in a home media center environment can guess which contestant isn't playing fair- Who is the Mole? This application is entirely controlled with a remote and runs on Microsoft's Windows Media XP Media Center Edition PC. After an initial download and install from the ABC eTV site, fans can jump directly into the experience each week from the More Programs menu and interact with HTML and Flash content on their TV throughout the series. Enhanced CELEBRITY MOLE's features let the audience get involved in the show's entertaining combination of game show, mystery and physical competition. Audiences can weigh-in on the "Mole-o-Meter" and see how their peers are voting. Place a wager on the most cunning contestant and buy a "Mole Not Mole/ Clue" to isolate the celebrity who is the Mole. As the low scoring contestants are eventually eliminated from the competition, audiences can join in the sabotage with the celebrity contestants. In parallel production, Prof. Janet Murray of Georgia Tech led a group of graduate students in her eTV Prototyping Studio, in exploring advanced digital media design on the Microsoft Media Center platform. This team including Chetan Bagga, Zuley Clarke, Drew Cogswell, Engin Erdogan, Jennifer Haskins, Karyn Lu, Sumier Phalake, Alexander Ross and Nina Walia, has built their own flash-based prototype that runs with the Media Center remote.

PRODUCTION TEAM ABC Enhanced TV Rick Mandler Jason Grant Shelly Palmer Dan Berkowitz Dave Tubis Lori Hopkins Funny Garbage Kristin Ellington Brett Webb Kaushik Panchal Chris Capuozzo Fred Kahl Yi Liu William Ranwell ZETOOLS, Inc. Richard Cardran Miguel DeAnda David Jensen Geoff Katz Mark Kelly Ludger Krane Mike Petrusis Gabriel Vine Microsoft, Windows eHome Division John Canning Charlie Owen Joe Schrader Todd San Jule BeyondZ Karen Lennon Microsoft TV Amy Iorio Georgia Institute of Technology Janet Murray Ph.D. Convergous Ken Neville PattonDesign Doug Patton AFIeTV Marcia Zellers Erin Flood Amy Knobler

 

BATTLESTAR GALACTICA -SciFi Channel/Vivendi Universal Games DRAMA Bill Kendall, Vivendi Universal Games The BATTLESTAR GALACTICA prototype imagines bringing together multiple generations of Battlestar fans via a remote-copntolled based enhanced TV experience on Microsoft's next generation Xbox game console. Leveraging Vivendi Universal's BATTLESTAR GALACTICA franchise events at the end o '03 (including a re-release of the classic series on DVD, a multi-platform video game, the Sci Fi Channel's new mini-series and official website), narrative options are delivered in-synch with television broadcast to heighten the action, emotion and suspense of the story. This prototype defines unique and meaningful ways for a broad audience to explore and interact with television and game stories. The collective vision of this production team extends the story (and fiction) beyond the broadcast into a longer lasting, connected community experience. Participatory experiences during the show are tracked on what the team refers to a unique user gene-chip. The users' interactive choices (e.g. selecting/collecting bookmarks; following path of favorite character) will reflect the overarching themes of the series (e.g. low-tech vs. high tech; organic vs. synthetic). These choices generate asynchronous enhancements including: personalized advertising (at commercial breaks); community building (between/after episodes)' and ultimatelyÉa viewer-generated, playable character for episodic introduction into future series/game storylines.

PRODUCTION TEAM Vivendi Universal Games, SciFi Channel Bill Kendall Ken Campbell John Mamais Dave Howe Erik Storey Craig Engler Bill Kispert Schematic Dale Herigstad Richard Titus Patrick Kearney Steve Moorhead Erin Williams GoldPocket Duncan Campbell Ken Gadoua Terrence Coles Jin Kang Microsoft Xbox Tim Petras J.D. Alley AFIeTV Marcia Zellers Erin Flood Amy Knobler

Contact AFI Digital Content Lab at (323)-856-7886 or digitalcontent@AFI.com