AFI Digital Content Lab mentors are top-tier working professionals from the production, design, technology and business strategy sectors. Mentors are chosen on the basis of experience, vision and a commitment to elevating digital media as an art form. Volunteering for development cycles lasting three to six months, mentors conceive and produce working prototypes that serve as proofs of concept for emerging digital media solutions. Over the past decade, hundreds of participating individuals and companies have contributed to groundbreaking solutions, acquired new skills and forged fruitful relationships with others among the AFI Digital Content Lab creative community. Recent participants have included executives and high-level producers from companies as diverse as Sony Pictures Entertainment, HBO Labs, NBC Universal, MTV, PBS, IBM, Adobe, Sony Playstation, Xbox Live, Ogilvy Interactive, Cisco, Kuma Reality Games, Vivendi Games Mobile, Black Arrow, Ensequence, Method, Code and Theory, Limelight Networks, Mekanism, GoTV Networks and Georgia Institute of Technology.

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